A01=Anna Zeide
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american
american history
Author_Anna Zeide
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canned food
canning
canning industry
Category1=Non-Fiction
Category=JBFS
Category=JFFT
Category=KND
Category=KNDF
consumers
consumption
COP=United States
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
factory farming
farming
food
food and nutrition
food history
food preservation
health and wellness
healthy food
history book
industrial
industry
Language_English
local farmers
local growers
marketing
mass production
nutrition
PA=Available
packaged foods
preserving food
Price_€20 to €50
PS=Active
reference book
revolution
scholarly
small business
small farm
softlaunch
sustainability
Product details
- ISBN 9780520322769
- Weight: 363g
- Dimensions: 152 x 229mm
- Publication Date: 18 Oct 2019
- Publisher: University of California Press
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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History | Food Studies
A century and a half ago, when the food industry was first taking root, few consumers trusted packaged foods. Americans had just begun to shift away from eating foods that they grew themselves or purchased from neighbors. With the advent of canning, consumers were introduced to foods produced by unknown hands and packed in corrodible metal that seemed to defy the laws of nature by resisting decay.
Since that unpromising beginning, the American food supply has undergone a revolution, moving away from a system based on fresh, locally grown goods to one dominated by packaged foods. How did this come to be? How did we learn to trust that food preserved within an opaque can was safe and desirable to eat? Anna Zeide reveals the answers through the story of the canning industry, taking us on a journey to understand how food industry leaders leveraged the powers of science, marketing, and politics to win over a reluctant public, even as consumers resisted at every turn.
A century and a half ago, when the food industry was first taking root, few consumers trusted packaged foods. Americans had just begun to shift away from eating foods that they grew themselves or purchased from neighbors. With the advent of canning, consumers were introduced to foods produced by unknown hands and packed in corrodible metal that seemed to defy the laws of nature by resisting decay.
Since that unpromising beginning, the American food supply has undergone a revolution, moving away from a system based on fresh, locally grown goods to one dominated by packaged foods. How did this come to be? How did we learn to trust that food preserved within an opaque can was safe and desirable to eat? Anna Zeide reveals the answers through the story of the canning industry, taking us on a journey to understand how food industry leaders leveraged the powers of science, marketing, and politics to win over a reluctant public, even as consumers resisted at every turn.
Anna Zeide is Assistant Professor of History at Oklahoma State University, where her research, teaching, and community activism focus on food and food systems.
