A01=Steve Harrison
advertising industry
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Author_Steve Harrison
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Category1=Non-Fiction
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Category=JFM
Category=JPW
COP=United Kingdom
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eq_nobargain
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eq_society-politics
Language_English
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Price_€10 to €20
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Product details
- ISBN 9780957151529
- Weight: 318g
- Dimensions: 127 x 203mm
- Publication Date: 16 Jul 2021
- Publisher: Adworld Press
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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Our politics dictate the ads we create and distance us from our audience. The advertising industry has lost interest in selling. According to the IPA, we face "a crisis of effectiveness". And our politics are to blame. We are now so culturally left-leaning, we're no longer willing to stoke capitalism's engine of growth. Instead, we have a new raison d'etre: we're saving the world. But who are the activists and careerists who are pushing this progressive agenda? And what of the angry mainstream who are alienated by the ideas we're imposing upon them? Most urgently, as our clients emerge from the pandemic recession, will advertising rediscover its commercial purpose and help them revive the UK economy? Or will our agencies and institutions double down on social purpose and the monoculture that's suffocating a once brilliantly creative industry and forcing it to the margins of British business and cultural life?
Steve was European Creative Director (OgilvyOne) and Global Creative Director (Wunderman) either side of starting his own agency, HTW, where, in the seven years the agency operated, he won more Cannes Lions (18) in his discipline than any creative director in the world. His work has subsequently featured in the D&AD Copy Book. He has also authored Changing the world is the only fit work for a grown man; How to write better copy; and How to do better creative work - the latter becoming the most expensive advertising book ever when it traded on amazon for £3,854 a copy.
