Capitalizing on Change

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a social history of american business
A01=Stanley Buder
Author_Stanley Buder
capitalizing on change
Category=KCZ
Category=KJB
Category=NHK
Category=NHTB
developing business in america
development of business in the 1990s
eq_bestseller
eq_business-finance-law
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
history of american business
reflecting american values
shifting role of small business
stanley buder
this year's model

Product details

  • ISBN 9781469654225
  • Weight: 874g
  • Dimensions: 155 x 233mm
  • Publication Date: 28 Feb 2019
  • Publisher: The University of North Carolina Press
  • Publication City/Country: US
  • Product Form: Paperback
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Americans love ""this year's model,"" relying on the ""new"" to be always ""improved."" Enthusiasm for the new, says Stanley Buder, is essential to American business, where innovation and change stoke the engines of economic energy. To really understand the history of business in America, he argues, we must understand the intertwining dynamics of social and business values.

In a history spanning over three hundred years, Buder examines the enveloping expansion of the market economy, the laggardly use of government to modify or control market forces, the rise of consumerism, the shifting role of small business, and much more. He concludes with the explosive development of business in the 1990s and its aftermath of crises and scandals. Along the way, he analyzes the ways American social values foster an entrepreneurial ethos and why the identification of change with progress provides a distinctive and provocative theme in American life.

Buder studies American business as not only an engine of wealth accumulation but also an important generator and reflector of American values. Capitalizing on Change is the first full-length business history in recent years to make this relationship clear.
Stanley Buder is professor emeritus of history at Baruch College and the Graduate Center of the City University of New York. He is author of Pullman: An Experiment in Industrial Order and Community Planning and Visionaries and Planners: The Garden City Movement and the Modern Community.

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