A01=Donald W Jugenheimer
A01=Larry D Kelley
advertising case analysis for students
Advertising Research
Author_Donald W Jugenheimer
Author_Larry D Kelley
Blue Sky
Boston Life
budgeting strategies
Category=KJSA
communication theory
Current Ceo
Dallas Office
Dry Dog Food
Energy Policy
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Erratic Driving
financial planning advertising
Glam Girl
Glib Media
Hot Sauce
Huge Advertising Budget
human resources advertising
Instant Rice
John's Father
John’s Father
Large State University
marketing case studies
National Brands
Newspaper Advertising Revenue
Organic Food Buyers
organizational change management
Packaged Goods Companies
Play Back
Public Policy Campaign
Randall White
Rice Brand
Southern Rice
Universal Healthcare Systems
Product details
- ISBN 9780765622617
- Weight: 272g
- Dimensions: 189 x 246mm
- Publication Date: 15 Apr 2009
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.
Larry D Kelley, Donald W. Jugenheimer
