Catalyst
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A01=Jonah Berger
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Author_Jonah Berger
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Category1=Non-Fiction
Category=VSC
COP=United Kingdom
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Format=BC
Format_Paperback
Language_English
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Product details
- ISBN 9781471193774
- Format: Paperback
- Dimensions: 153 x 234mm
- Publication Date: 10 Mar 2020
- Publisher: Simon & Schuster Ltd
- Publication City/Country: United Kingdom
- Language: English
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Jonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. His research has been published in top-tier academic journals and popular accounts of his work have appeared in The New York Times The Wall Street Journal Science Harvard Business Review and more. His research has also been featured in the New York Times Magazine's Year in Ideas. Berger has been recognized with a number of awards for both scholarship and teaching. The author of Contagious and Invisible Influence he lives in Philadelphia Pennsylvania.
