A01=Allen Ricca
A01=Joe Muto
Age Group_Uncategorized
Age Group_Uncategorized
Author_Allen Ricca
Author_Joe Muto
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Category1=Non-Fiction
Category=BM
Category=DNC
Category=KNAF
COP=United States
covid and dining
covid and restaurant industry
culinary expose
Delivery_Delivery within 10-20 working days
eating fish
eq_bestseller
eq_biography-true-stories
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
fish
food books
Format=BB
Format_Hardback
fresh fish
inexpensive seafood
Language_English
PA=Available
Price_€10 to €20
PS=Active
restaurant business
restaurant industry
seafood
seafood expose
seafood mogul
softlaunch
Product details
- ISBN 9781510769700
- Format: Hardback
- Weight: 383g
- Dimensions: 152 x 229mm
- Publication Date: 07 Jul 2022
- Publisher: Skyhorse Publishing
- Publication City/Country: US
- Product Form: Hardback
- Language: English
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In Catching Hell, longtime seafood mogul Allen Ricca and author Joe Muto take readers behind the scenes of the high-end restaurant world and the international market for seafood, and how that industry has been impacted perhaps like no other due to the COVID-19 pandemic.
This book exposes the fact that the American diner is being lied to on a regular basis. The culprit varies – sometimes it’s a chef or restaurant owner trying to cut corners to save money; other times it’s an unscrupulous supplier looking to pass off poor product to an unwitting receiver. And the cost of that scam eventually gets passed on to the consumer, whether it be in the form of higher prices at restaurants and markets, lower quality (or even counterfeit) product getting delivered onto your plate, or – God forbid – food poisoning. Furthermore, Ricca argues, the pandemic has only increased corruption in this industry.
This book serves as both an exposé and a call to arms, empowering consumers with the knowledge to make more informed choices when dining out.
Some of the things this explosive book reveals:
This book exposes the fact that the American diner is being lied to on a regular basis. The culprit varies – sometimes it’s a chef or restaurant owner trying to cut corners to save money; other times it’s an unscrupulous supplier looking to pass off poor product to an unwitting receiver. And the cost of that scam eventually gets passed on to the consumer, whether it be in the form of higher prices at restaurants and markets, lower quality (or even counterfeit) product getting delivered onto your plate, or – God forbid – food poisoning. Furthermore, Ricca argues, the pandemic has only increased corruption in this industry.
This book serves as both an exposé and a call to arms, empowering consumers with the knowledge to make more informed choices when dining out.
Some of the things this explosive book reveals:
- The one fish you should never order, one that’s always a rip-off. (And the one fish that’s always a delicious, virtually-unknown bargain.)
- Why restaurants that advertise “fresh” fish are almost always lying.
- How to get your favorite restaurant to treat you like royalty – without dropping thousands of dollars.
- How the covid-19 pandemic has impacted our food supply chain and what it has meant for the everyday worker.
Allen Ricca is an American businessman and entrepreneur. He is the eldest of two children and second-generation owner of Val’s Ocean Pacific. He is co-founder of Winchell Mountain Coffee and Managing Partner of Village Wine Imports. He and his wife live on a farm in Connecticut with their two bulldogs.
Joe Muto is an American writer and television producer. Joe made waves in 2012 with an anonymous column on Gawker.com, detailing the inner workings of the mysterious and controversial conservative cable outlet Fox News Channel. The column led to his termination, but also birthed his book, An Atheist in the FOXhole.
Joe Muto is an American writer and television producer. Joe made waves in 2012 with an anonymous column on Gawker.com, detailing the inner workings of the mysterious and controversial conservative cable outlet Fox News Channel. The column led to his termination, but also birthed his book, An Atheist in the FOXhole.
