A01=Sue Adkins
advanced corporate reputation management
affairs
Aid Ride
American Express Travel Related Services4
Author_Sue Adkins
Barclays Plc
business
Business Case
Business Excellence
Category=KC
Category=KJMV7
Category=KJS
CBE
Commercial Participator
community
Community Affairs Directors
consumer behaviour analysis
corporate
Corporate Community Investment
Corporate Community Involvement
Corporate Social Responsibility
Demarcation Lines
Desk Research
directors
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
ethical branding
Exit Strategy
GWR
international marketing research
investment
Marketing Funds
nonprofit collaboration models
Organization's Corporate Social Responsibility
Organization’s Corporate Social Responsibility
partnership
Pe Rc
programmes
Related Marketing
Related Marketing Activity
Related Marketing Partnership
Related Marketing Programme
responsibility
social
social impact measurement
stakeholder engagement strategies
TESCO PLC.
Tv Advertisement
Wales Business Leaders Forum
Product details
- ISBN 9780750644815
- Weight: 610g
- Dimensions: 156 x 234mm
- Publication Date: 22 Sep 1999
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Cause Related Marketing's time has come. Consumers are demanding greater accountability and responsibility from corporations. In an environment where price and quality are increasingly equal; where reputation and standing for something beyond the functional benefits of a product or service is all, brands are constantly competing for customer loyalty and consumer attention. 'Cause Related Marketing' is one of the most exciting areas in marketing today which benefits both business and society.
'Cause Related Marketing':
* positions Cause Related Marketing in the context of marketing, corporate social responsibility and corporate community investment.
* explores who cares and why, providing research analysis into corporate and consumer attitudes both in the UK and internationally.
* uses The Business in the Community Cause Related Marketing Guidelines, written by Sue Adkins and introduced by HRH The Prince of Wales, providing an in depth exploration of the key principles and processes that go towards creating excellence in Cause Related Marketing.
* includes vignettes and in depth case studies to provide illustrations of Cause Related Marketing through a spectrum of examples both national and international.
Sue Adkins, Director of the Business in the Community's Cause Related Marketing Campaign is acknowledged as an international expert. She is recognised as having put Cause Related Marketing on the map in the UK and leading the drive to establish Cause Related Marketing as an increasingly legitimate part of the marketing mix in the UK.
