Celebrity and the American Political Process
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A01=Jennifer Brubaker
Age Group_Uncategorized
Age Group_Uncategorized
Author_Jennifer Brubaker
automatic-update
candidate brand identity
Category1=Non-Fiction
Category=GTC
Category=JPH
Category=KJS
celebrities and politics
celebrity branding
celebrity endorsements
celebrity political activism
COP=United States
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
IMC and politics
integrated marketing communication
Language_English
PA=Available
political branding
political campaigns
political marketing
political process
Political Science
Popular Culture
Price_€50 to €100
PS=Active
softlaunch
Product details
- ISBN 9781498579728
- Weight: 395g
- Dimensions: 163 x 228mm
- Publication Date: 10 Nov 2020
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
- Language: English
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Integrated Marketing Communication: Celebrity and the American Political Process uses an integrated marketing communication perspective to examine the brand of the celebrity as it is brought into the American political system, primarily in the form of celebrity endorsements and branding, as candidates, causes, and movements use celebrities as a strategy to reach voters. Jennifer Brubaker posits that while the relationship between celebrities and political issues is hardly new, it has evolved into a significant connection—in the past, it was a novelty to see a politically active celebrity; today, it’s becoming an expectation related to fame. Using integrated marketing communication and persuasion theory, Brubaker argues that establishing candidates’ brand identity is a critical factor in determining whether they win or lose an election, and celebrity-politics relationships are a central tool in building a candidates’ brand identity. Scholars of political science, communication, marketing, and history will find this book particularly useful.
Jennifer Brubaker is associate professor in the Department of Communication Studies at the University of North Carolina Wilmington.
