Home » Celebrity Bromance and Comradery Capital in Asia
Product Image

Celebrity Bromance and Comradery Capital in Asia

€97.99
Quantity:
In stock with our UK publisher. 14-28 days
Delivery/Collection within 10-20 working days
14 days return policy Shipping & Delivery
Asian Media Studies
Bollywood
Category=ATFA
Category=JBSF
Celebrity
China
eq_art-fashion-photography
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
India
K-Pop
Popular Culture
Thailand

Product details

  • ISBN 9780755655021
  • Weight: 534g
  • Dimensions: 156 x 236mm
  • Publication Date: 02 Oct 2025
  • Publisher: Bloomsbury Publishing PLC
  • Publication City/Country: GB
  • Product Form: Hardback
Secure checkout Fast Shipping Easy returns
Description
From Bollywood to K-Pop, from Crazy Rich Asians to YouTube stars and Boys’ Love media, this book brings together leading scholars to explore “bromance” in celebrity culture across Asia. Celebrity Bromance and Comradery Capital in Asia demonstrates how celebrity bromances are used as global promotional tools in different national and transnational contexts, including China, Thailand, India and beyond. Across chapters written by leading international scholars, the book demonstrates how a “comradery capital” develops as Asian bromances become not just a promotional tool but commodities in their own right in contemporary celebrity culture.
About

Celia Lam is professor of media and cultural studies at the University of Nottingham Ningbo China. Her research interests focus on popular culture with an emphasis on celebrity and fan studies. Her current research explores the construction and utilisation of commodified celebrity dynamics. Her latest book is Celebrity Bromances: Constructing, Interpreting and Utilising Personas (2022) co-authored with Jackie Raphael-Luu.
Jackie Raphael-Luu is senior lecturer in advertising at the London College of Communication, University of Arts London. Her research interests focus on celebrity studies, sustainability, the environment, activism,endorsements, branding, promotion, and social media trends. Her latest book, co-authored with Celia Lam, is Celebrity Bromances: Constructing, Interpreting and Utilising Personas (2022).