Celebrity, Convergence and Transformation
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Ai Weiwei
Alex Thompson
Andrew Lindridge
Andrew MacLaren
Anthony Patterson
authenticity
Benedetta Cappellini
Bowie's Career
Brand Narrative
Brand Personality Dimensions
Brand Personality Literature
Category=JBCT
Category=JHB
Category=KJMV7
Category=KJS
celebritisation
celebrity
Celebrity Brand
celebrity brands
Celebrity Chav
Celebrity Culture
celebrity culture analysis
Celebrity Endorsement
Celebrity Endorsement Literature
Celebrity Endorsement Research
celebrity identity formation in media
celebrity marketing
Chloe Preece
Chris Hackley
Comic Relief
Corporate Brand Literature
Emma N. Banister
Endorsement Effect
Entrepreneurial Marketing
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Finola Kerrigan
Fiona Davies
Florine Livat
Gilly Smith
Hayley L. Cocker
Human Brand
human branding
Ian Fillis
identity construction
Journal of Marketing Management
Kevin O'Gorman
Lee Quinn
Lindsay Stringfellow
Lorna Stevens
Mairi Maclean
Maria G. Piacentini
market communication
marketing theory
mass media spectacle
Meaning Transfer Process
media convergence
media studies
Ming Lim
Mona Moufahim
Nigella Bites
Olivier Gergaud
Paul Hewer
performativity
Pop Star
Pre-existing Celebrity
reality television
Reality Tv
Red Nose Day
Rehabilitate Drug Addicts
Renaud Lunardo
Rungpaka Amy Hackley
Scott Mills
Sport Relief
Stephanie Slater
Toni Eagar
Working Class Celebrities
Ziggy Stardust
Product details
- ISBN 9781138732537
- Weight: 612g
- Dimensions: 174 x 246mm
- Publication Date: 27 Jul 2017
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and culture. It unpacks the identity theoretics which have their origins in the turn to celebrity culture and the spectacle and glamour of mass-media practices. In doing so, the contributors hint at new forms of individuation where the line between the virtual and the actual is blurred, and where images of celebrities construct and deconstruct themselves. This book was originally published as a special issue of the Journal of Marketing Management.
Douglas Brownlie is Professor of Marketing and Consumer Culture in the School of Business, University of Dundee, UK.
Paul Hewer is a Reader in the Department of Marketing at Strathclyde University, Glasgow, UK.
Finola Kerrigan is a Reader in Marketing and Consumption at the University of Birmingham, UK.
