Celebrity Culture and the Entertainment Industry in Asia
Product details
- ISBN 9781783208074
- Weight: 327g
- Dimensions: 178 x 229mm
- Publication Date: 15 Aug 2017
- Publisher: Intellect
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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Offering a rare insight into the world of celebrity and media in China and beyond, Celebrity Culture and the Entertainment Industry in Asia deconstructs the dynamics of “stardom” and celebrity endorsement in East Asia, and examines its impact on marketing communications and media. Through first-hand interviews with celebrities and entertainment industry practitioners, the book discusses the social, cultural and economic influences of celebrity through topics such as self-identity, celebrity-driven consumer behaviour, gender and race stereotypes, idol worship, etc. Interviews with celebrities such as Kai-Wah Kwok, Bob Lam, Denise Ho, Hilary Tsui and Francis Mak present the reader with insider accounts of celebrity formation, management and marketing in Hong Kong and Mainland China, as well as South Korea and Taiwan. These untold inside stories of celebrity endorsement and advocacy will stimulate both academic and general readers’ interest in rethinking the economic and cultural implications of the phenomenon of stardom.
Vivienne Leung is a senior lecturer and program director of advertising and branding in the Department of Communication Studies at Hong Kong Baptist University.
Kimmy Cheng is a lecturer and program director of public speaking in the Department of Communication Studies at Hong Kong Baptist University.
Tommy Tse is assistant professor in the Department of Sociology at the University of Hong Kong.
