Changing Face of Multinationals in South East Asia
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A01=Bryan J. Baldwin
A01=Nartnalin Chompusri
A01=Tim Andrews
asean
ASEAN Bloc
ASEAN Unit
Author_Bryan J. Baldwin
Author_Nartnalin Chompusri
Author_Tim Andrews
bloc
business process standardisation
Category=KJC
Category=KJK
Category=KJVG
Ceo
corporate governance practices
delta
electronic business transformation
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
executive
Executive Insights
Face To Face
Follow
Foreign MNC
Greater Mekong Subregion
human resource management strategies
insights
ISO Accreditation
ISO Certification
ISO Implementation
KP.
Lao PDR
Lao People's Democratic Republic
Lao People’s Democratic Republic
Laos
Local Senior Management
mekong
Mekong Delta
MNC.
mncs
organisational restructuring
post-crisis corporate strategy evolution
Postcrisis Environment
regional market integration
South East
southeast
Southeast Asian Managers
Telecommunications
thai
USA
western
Western MNCs
Product details
- ISBN 9780415260961
- Weight: 640g
- Dimensions: 156 x 234mm
- Publication Date: 03 Oct 2002
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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This book examines how and why corporate strategy, structure and culture is continuing to change markedly in South East Asia. Among the issues that have forced widespread changes in the region are the economic meltdown, the growth in electronic technology, regional market integration, changing levels of education, business process standardisation and transparency measures, the rise in 'corporate governance' and political developments among the targeted countries. Specifically, this book discusses the changing nature of MNC business culture, strategy and practice in the ASEAN regional trading bloc. This comprises Thailand, Vietnam, Myanmar, Lao PDR, Malaysia, Singapore, Indonesia, Brunei and the Philippines. This book provides a rich and detailed account of how and why these organisations are evolving and restructuring in the post-economic crisis era. Multiple, in-depth case-studies are incorporated from the point of view of participants.
Tim G. Andrews is Senior Lecturer in International Marketing at Bristol Business School, University of the West of England. He is currently publishing a body of work on business/strategy in the Greater Mekong Subregion. Prior to his appointment in the UK he was a Market Development Executive (Laos and Yunnan) for a major oil corporate subsidiary based in Thailand. Bryan J. Baldwin OBE is Senior Advisor to the Loxley Conglomerate in Bangkok. With over 20 years experience as Chief Executive for Castrol (Thailand) Ltd he is one of the most well-known and highly regarded Western business executives based in SE Asia. Formerly Chairman of the British Chamber of Commerce in Thailand Bryan was awarded the OBE in 1994 for services to British Commercial interests in Thailand. Nartnalin Chompusri was a marketing executive for several multinational telecommunications corporations based in SE Asia. She currently works at University of West of England in a technical capacity.
