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Howard Gardner

Changing Minds

★★★★★
★★★★★
€26.50
A01=Howard Gardner
advocate
assumes goodwill
Author_Howard Gardner
Category=JMR
convincing
crafting arguments
diversity of opinions
eq_bestseller
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eq_nobargain
eq_non-fiction
eq_society-politics
evidence presented
honest discourse
how to changing other people's views or opinions
impermeable to reason or argument
Model for Changing Minds
on a particular subject
open debate
persuaded
persuasion
target audience
techniques

Product details

  • ISBN 9781422103296
  • Weight: 269g
  • Dimensions: 139 x 210mm
  • Publication Date: 01 Sep 2006
  • Publisher: Harvard Business Review Press
  • Publication City/Country: US
  • Product Form: Paperback
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Description
Think about the last time you tried to change someone's mind about something important: a voter's political beliefs; a customer's favorite brand; a spouse's decorating taste. Chances are you weren't successful in shifting that person's beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind -- and offers ways to influence that process. Remember that we don't change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.
About Howard Gardner
The author of fifteen books, eminent Harvard psychologist Howard Gardner revolutionized our understanding of intelligence, creativity, and leadership with such books as Frames of Mind, Creating Minds, and Leading Minds.