What’s Stopping You?

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Product details

  • ISBN 9780241719220
  • Weight: 504g
  • Dimensions: 163 x 242mm
  • Publication Date: 15 Jan 2026
  • Publisher: Penguin Books Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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**THE INSTANT NUMBER 1 SUNDAY TIMES BESTSELLER**

What’s stopping you from achieving the success you’ve always wanted?

From growing up in a South London council estate to selling his first business for many millions before he was 30, Timo Armoo didn’t dream of success, he made it happen. Being extraordinary, he proves, really is possible no matter where you start.

In What’s Stopping You?, Timo shares the real secrets to overcoming fear, self-doubt, and negative thinking. Forget motivational fluff. This is a practical, step-by-step manual for getting yourself to finally do the things you’ve always wanted to do.

Inside, you’ll learn how to:

- Change the story you tell yourself
- Build a network from scratch
- Harness fear as fuel
- Manage your internal scorecard

Through 11 powerful mindset hacks, which Timo calls cheatcodes for success, he shows you how to unlock your potential, rewire your mindset, and discover the independence, wealth and freedom of your dreams.

Growing up on a South London council estate, Timo discovered business at a young age and saw it as a way of “making it out”. At age 21, he founded influencer marketing agency Fanbytes which worked with brands like Nike, Samsung and the UK Government to reach a Gen Z audience. At 27, he sold the business in a multi 8 figure deal to independent agency Brainlabs. Along the way Timo gathered a handful of mental frameworks and business principles - CheatCodes - which he now shares to millions online for them to kickstart their businesses. He’s been recognised in major publications including being the face of Forbes30u30 and awarded the Huffington Post Entrepreneur of the Year Award.

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