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Chinese Culture in a Cross-Cultural Comparison

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B01=Michael B. Hinner
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Category=KJ
Chinese
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Product details

  • ISBN 9783631611609
  • Weight: 830g
  • Dimensions: 148 x 210mm
  • Publication Date: 29 Apr 2014
  • Publisher: Peter Lang AG
  • Publication City/Country: CH
  • Product Form: Hardback
  • Language: English
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Description
Chinese culture has a very long and extraordinary tradition. With China’s rapid economic growth and a population of more than one billion people, China has become a very important market for many companies. In order to conduct business in a particular country, it is necessary to also understand the culture of that country. After all, culture influences people’s behavior and communication – also in the world of business. That is why an understanding of a country’s culture is crucial when communicating with all relevant stakeholders including its consumers, businesses, employees, and government authorities. This eighth volume of the Freiberger Beiträge seeks to provide some essential insights into Chinese culture to help improve transactions and relationships with Chinese stakeholders. The contributing authors help explain the various facets of Chinese culture revolving around communication, business negotiations, and conflict management.
About
Michael B. Hinner was born in Germany and grew up in the USA where he studied Anthropology, Comparative Studies, English, German, History, and Linguistics at the State University of New York at Stony Brook and Law at St. John’s University, School of Law. He teaches Business Communication and Intercultural Communication at the TU Bergakademie Freiberg and Dresden International University.