Chinese Innovation And Branding Leaps
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Asia
Branding
Category=KJD
Category=KJSC
China
Entrepreneurship
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eq_business-finance-law
eq_isMigrated=1
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eq_nobargain
eq_non-fiction
Innovation
Neuro-Linguistic Programming (NLP)
Online Marketplace
Product details
- ISBN 9789811249624
- Publication Date: 21 Apr 2022
- Publisher: World Scientific Publishing Co Pte Ltd
- Publication City/Country: SG
- Product Form: Hardback
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China is the largest emerging market economy and the second largest economy in the world. This fact makes better understanding of the experiences of Chinese firms globally and firms in China crucial factors for enhanced success. In essence, this book focuses on providing conceptual as well as in-depth case and other empirical studies on the challenges faced and lessons learned regarding the 'management of innovation, knowledge management, and branding' by Chinese firms in the global arena as well as foreign firms in China.
