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Frank Withey | Geoff Lancaster

CIM Coursebook 06/07 Marketing Fundamentals

★★★★★
★★★★★
€28.50
A01=Frank Withey
A01=Geoff Lancaster
activity
AIDA
Author_Frank Withey
Author_Geoff Lancaster
b2b
B2b Markets
Category=KJS
consumer behaviour theory
CRM System
Customer Care
Customer Care Programmes
debriefing
Debriefing Activity
digital marketing fundamentals
Direct Marketing
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
examination
FMCG Market
integrated marketing planning for professionals
marketers
Marketing Audit
marketing budgeting techniques
Marketing Channel
Marketing Evaluation
Marketing Mix
Marketing Mix Elements
Marketing Mix Tools
Marketing Planning
Marketing Planning Process
mix
Mobile Marketing
orientation
Party Selling
Personal Selling
Physical Distribution System
plan
previous
Previous Examination Question
Promotional Mix
Promotional Tools
question
Relationship Marketing
sales management principles
Senior Examiner
service marketing strategies
strategic marketing analysis

Product details

  • ISBN 9780750680073
  • Weight: 730g
  • Dimensions: 210 x 297mm
  • Publication Date: 19 Jun 2006
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description
Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings
About Frank Withey | Geoff Lancaster
Geoff Lancaster, Frank Withpson