CIM Coursebook 08/09 Marketing Communications
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A01=Chris Fill
A01=Graham Hughes
activities
advanced marketing communications techniques
Author_Chris Fill
Author_Graham Hughes
Barb
BP Website
Business Process
case study analysis
Category=KC
Category=KJ
Category=KJMV7
Category=KJS
Channel Members
co-ordinated
communication effectiveness
Digital UK
direct
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Estate Cars
Full Service Agencies
GRPs
integrated marketing theory
international marketing context
KAM
mail
Marketing Channel
Marketing Communications
Marketing Communications Budget
Marketing Communications Campaign
Marketing Communications Strategies
Marketing Flexibility
MCPF
media planning strategies
mix
personal
Portable People Meter
Profile Strategy
promotion
promotional
Pull Strategy
Push Strategies
relationship management
Relationship Marketing
sales
selling
Traditional Tv
Tv Ad
Tv Programme
Young Men
Product details
- ISBN 9781138441187
- Weight: 600g
- Dimensions: 189 x 246mm
- Publication Date: 22 Nov 2017
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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�Butterworth-Heinemann�s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.�Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing�Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.�Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab EmiratesButterworth-Heinemann�s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. �The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). �Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. �Past examination papers and examiners� reports are available online to enable you to practise what has been learned and help p
