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CIM Coursebook Assessing the Marketing Environment

Diana Luck
€58.99
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A01=Diana Luck
Author_Diana Luck
Bank Inter
Business Confidence Indicators
Category=KJS
Cd Rom Database
competitive landscape
Demand Pull Inflation
demographic segmentation
education
EPT
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
EU Competition Policy
EU Student
exam
Exam Hint
external environment assessment strategies
Fair Trading
Good Life
Half Blood Prince
hint
Information Communication Technologies
international market forces
key
legislative influences
macroeconomic factors
Marketing Environment
McGraw Hill International Editions
mcgraw-hill
mix
MkIS
National Institute Economic Review
Negative Relationship
Ozone Layer Depletion
Sains Bury
skills
stakeholder analysis
stem
study
Study Tip
tip
UK History
UK Private Sector
UK Resident
Vice Versa
World's Largest Container Ship
World’s Largest Container Ship

Product details

  • ISBN 9780080966229
  • Weight: 440g
  • Dimensions: 189 x 246mm
  • Publication Date: 18 Jun 2010
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description

‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’
Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing

‘Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.’
Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates

Butterworth-Heinemann’s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty.

Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along.

•The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing).
•Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory.
•Past examination papers and examiners’ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time.
•Extensive online materials support students and tutors at every stage.

Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann.

INTERACTIVE, FLEXIBLE, ACCESSIBLE
ANY TIME, ANY PLACE
www.marketingonline.co.uk

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