CIM Coursebook: Delivering Customer Value through Marketing
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A01=Ray Donnelly
account
advanced marketing communications techniques
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agreements
Author_Ray Donnelly
automatic-update
BCG Matrix
branding theory
Category1=Non-Fiction
Category=KJMV7
channel
Channel Members
CIM
Confer
COP=United Kingdom
CSR Policy
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distribution
Effective Product Management
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
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Face To Face
Follow
Full Service Agency
INTERNAL COMMUNICATION METHODS
KAM
key
Key Account
Key Account Management
Key Development Account
Language_English
Large UK Bank
level
management
Marketing Communications Plan
Marketing Mix
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Mis
mix
NPD Process
Organisation's Product Portfolio
Organisation’s Product Portfolio
PA=Temporarily unavailable
Pharmaceutical Price Regulation Scheme
Price_€100 and above
pricing frameworks
product lifecycle analysis
PS=Active
Sainsbury
sales risk management
service
softlaunch
stakeholder engagement strategies
strategic marketing planning
UK Bank
UK Service Sector
USA
Product details
- ISBN 9781138440968
- Weight: 690g
- Dimensions: 189 x 246mm
- Publication Date: 07 Jul 2017
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
- Language: English
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Butterworth-Heinemann‘s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications. Professor Keith Fletcher, Director of Education, The Chartered Institute of MarketingHere in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation. Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann‘s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along.The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing).Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory.Past examination papers and examiners reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time.Extensive online materials support students and tutors at every stage.
