CIM Coursebook: Delivering Customer Value through Marketing
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A01=Ray Donnelly
account
advanced marketing communications techniques
agreements
Author_Ray Donnelly
BCG Matrix
branding theory
Category=KJS
channel
Channel Members
CIM
Confer
CSR Policy
distribution
Effective Product Management
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Face To Face
Follow
Full Service Agency
INTERNAL COMMUNICATION METHODS
KAM
key
Key Account
Key Account Management
Key Development Account
Large UK Bank
level
management
Marketing Communications Plan
Marketing Mix
member
Mis
mix
NPD Process
Organisation's Product Portfolio
Organisation’s Product Portfolio
Pharmaceutical Price Regulation Scheme
pricing frameworks
product lifecycle analysis
Sainsbury
sales risk management
service
stakeholder engagement strategies
strategic marketing planning
UK Bank
UK Service Sector
USA
Product details
- ISBN 9781856177184
- Weight: 635g
- Dimensions: 189 x 246mm
- Publication Date: 16 Jun 2009
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’
Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing
‘Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.’
Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates
Butterworth-Heinemann’s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty.
Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along.
•The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing).
•Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory.
•Past examination papers and examiners’ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time.
•Extensive online materials support students and tutors at every stage.
Based on an understanding of student and tutor needs gained in extensive research, online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann.
INTERACTIVE, FLEXIBLE, ACCESSIBLE
ANY TIME, ANY PLACE
www.marketingonline.co.uk
