A01=Francis Nicholson
A01=Richard Meek
Accounting Measures
accounts
advanced marketing operations guide
Adverse Variances
Author_Francis Nicholson
Author_Richard Meek
balanced
Belbin Team Roles
Budget Variances
Business Case
Business Process
business process optimisation
case study analysis
Category=KFCM
Category=KFCX
Ceo's Salary
Ceo’s Salary
CIM
Cross Functional Communication
customer
CVP.
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
financial planning for marketers
function
IM
Interfunctional Co-ordination
International Exchange Rates
Job Function
Lord Leverhulme
management
managers
marketing analytics
MARKETING OPERATIONS
Marketing Performance
Maximise Lifetime Values
mix
monthly
organisational behaviour
PR Event
promotional
Sales Price Variance
scorecard
Semi-variable Costs
strategic decision making
Telesales Staff
Uncertainty Avoidance
Van Eeden
Vice Versa
Product details
- ISBN 9781856177177
- Weight: 470g
- Dimensions: 189 x 246mm
- Publication Date: 16 Jun 2009
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’
Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing
‘Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.’
Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates
Butterworth-Heinemann’s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty.
Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along.
•The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing).
•Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory.
•Past examination papers and examiners’ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time.
•Extensive online materials support students and tutors at every stage.
Based on an understanding of student and tutor needs gained in extensive research, online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann.
INTERACTIVE, FLEXIBLE, ACCESSIBLE
ANY TIME, ANY PLACE
www.marketingonline.co.uk
Andrew Sherratt, Francis Nicholson, Richard Meek
