Home » CIM Coursebook Marketing Fundamentals 07/08
Product Image
Frank Withey | Geoff Lancaster

CIM Coursebook Marketing Fundamentals 07/08

★★★★★
★★★★★
€235.60
A01=Frank Withey
A01=Geoff Lancaster
advanced marketing theory applications
Age Group_Uncategorized
Age Group_Uncategorized
audit
Author_Frank Withey
Author_Geoff Lancaster
automatic-update
Category1=Non-Fiction
Category=KC
Category=KJ
Category=KJMV7
Category=KJS
Coherent Marketing Mix
consumer behaviour analysis
COP=United Kingdom
CRM System
Customer Care
Customer Care Programmes
customer relationship strategies
Debriefing Activity
Delivery_Pre-order
Effective Customer Care Programme
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
exam
FMCG Market
hint
integrated communications planning
Language_English
Marketing Audit
Marketing Channel
Marketing Culture
marketing environment trends
Marketing Evaluation
Marketing Mix
Marketing Mix Decisions
Marketing Mix Elements
Marketing Mix Tools
Marketing Planning
Marketing Planning Process
mix
Mobile Marketing
PA=Temporarily unavailable
Party Selling
Physical Distribution System
plan
planning
Previous Examination Question
Price_€100 and above
Pricing Decisions
promotional
Promotional Mix
Promotional Tools
PS=Active
RM.
sales channel management
softlaunch
strategic segmentation
study
tip
tool

Product details

  • ISBN 9781138441163
  • Weight: 910g
  • Dimensions: 210 x 297mm
  • Publication Date: 20 Nov 2017
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
  • Language: English
Delivery/Collection within 10-20 working days

Our Delivery Time Frames Explained
2-4 Working Days: Available in-stock

10-20 Working Days: On Backorder

Will Deliver When Available: On Pre-Order or Reprinting

We ship your order once all items have arrived at our warehouse and are processed. Need those 2-4 day shipping items sooner? Just place a separate order for them!

Description
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies.Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.