CIM Coursebook Stakeholder Marketing
Regular price
€248.00
14 days return policy
Shipping & Delivery
A01=Michelle Gledhill
advanced stakeholder marketing concepts
Age Group_Uncategorized
Age Group_Uncategorized
Author_Michelle Gledhill
automatic-update
Barmy Army
business case studies
Category1=Non-Fiction
Category=KC
Category=KJ
Category=KJMV7
classic
Classic Market Relationships
Communications Mix
Comparative Reference Groups
COP=United Kingdom
Crl
customer
cycle
Decision Making Unit
Delivery_Pre-order
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Free Documentation Licence
GNU Free Documentation Licence
griff
Hazards Risk Management
KMV
Language_English
LCD Technology
life
Low Involvement Purchases
Marketing Mix
marketing qualifications study
marketing strategy theory
Opinion Leaders
organisational communication
PA=Temporarily unavailable
person
PR Activity
PR Practitioner
Price_€100 and above
PS=Active
Reference Groups Influence
relationship
Relationship Marketing
relationships
rhys
sales
Sales Promotion
softlaunch
SPC
stakeholder analysis
stakeholder engagement
Superb
Supplier Customer Dyad
Tv Chef
UK Business
Uncertainty Avoidance
Product details
- ISBN 9781138441033
- Weight: 610g
- Dimensions: 187 x 235mm
- Publication Date: 20 Nov 2017
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
- Language: English
Secure
checkout
Fast Shipping
Easy returns
�Butterworth-Heinemann�s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.�Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing�Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.�Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab EmiratesButterworth-Heinemann�s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. �The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). �Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. �Past examination papers and examiners� reports are available online to enable you to practise what has been learned and help p
