A01=John Stapleton
A01=Norman Hart
Acorn
advanced marketing terminology reference
Advertising Research
Author_John Stapleton
Author_Norman Hart
Category=KJMV7
Category=KJS
central
Ceo
CIM
communications
Conquest Strategy
consumer behaviour analysis
crown
Direct Response Marketing
double
Duplications
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
export market entry
Face To Face
Held
In-bound
information systems terminology
Marketing Communications Plan
Marketing Operation
Payment
Peripheral Devices
Physical Distribution Management
plan
Playback
processing
promotional strategy models
proposition
quantitative marketing methods
sales management techniques
selling
Superimposing
Telecommunications
Trading Stamps
Tv
Tv Region
unique
unit
USA
USP
Vice Versa
Watermark Image
Product details
- ISBN 9781138165922
- Weight: 453g
- Dimensions: 138 x 216mm
- Publication Date: 18 Jan 2017
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded dictionary spans the complete range of present-day marketing and associated terminology. Marketers will also find over 400 new entries covering the latest jargon they need to know in IT.
In compiling this selection, the editor has drawn on his own extensive experience and sought the views of all the leading trade and professional associations. The CIM Marketing Dictionary will prove invaluable to all marketing professionals including marketing managers and directors, sales, marketing communications managers, specialists involved in purchasing, export and many other fields. Students of this subject will also find this book an essential reference point.
