CIM Revision Cards Analysis and Evaluation
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1980s Brands
A01=Karen Beamish
Acid Test Ratio
advanced marketing exam revision
Asset Utilisation Ratios
Author_Karen Beamish
balanced
BCG Growth Share Matrix
business strategy evaluation
Candidate Markets
Capital Structure Ratios
cash
Category=KJS
Common Language
Company's Strategic Direction
Company’s Strategic Direction
competitive advantage assessment
Dividend Cover
DPM.
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
financial performance metrics
Financial Ratio Analysis
global market analysis
Gross Profit
group
Inter-functional Co-ordination
Interbrand Model
Interfunctional Co-ordination
Liquidity Ratios
market
marketing
marketing analytics
Marketing Intelligence System
Marketing Measures
Marketing Performance
mix
Organization's Competitive Position
Organization’s Competitive Position
PIMS Study
Porter's Generic Strategies
Reduced Bargaining Power
relative
scorecard
share
strategic
strategic management tools
Strategic Market
UK Term
Product details
- ISBN 9780750686426
- Weight: 204g
- Dimensions: 105 x 148mm
- Publication Date: 28 Feb 2008
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.
Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised
