CIM Revision Cards: Assessing the Marketing Environment
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A01=Diana Luck
Author_Diana Luck
business environment analysis
Category=KJS
Censuses
Central Government
Children Left Home
CIM
competitive forces model
Confer
demographic trends research
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
external environment evaluation techniques
External Information Systems
Fair Trading Act
Follow
Impact Grid
Individualism Versus Collectivism
Information Communication Technologies
information systems strategy
Invisible Balance
Key Macro-economic Indicators
legislative impact assessment
Macro-economic Objectives
Market Intelligence Reports
Marketing Environment
MkIS
Pest
Pest Factor
Potential Entrants
Reference Group Influence
social factors in marketing
Superimposed
Trend Impact Analysis
Voluntary Industry Codes
WAP
Product details
- ISBN 9781856178655
- Weight: 96g
- Dimensions: 105 x 148mm
- Publication Date: 27 Nov 2009
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.
Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised.
