CIM Revision Cards: Delivering Customer Value
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A01=Ray Donnelly
academic exam preparation
agreements
Apply Performance Monitoring
Author_Ray Donnelly
BCG Matrix
brand positioning techniques
Category=KJBX
Category=KJS
channel
Channel Members
CIM
customer retention strategies
Effective Product Management
Emerging Channels
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Full Service Agency
High Medium Low High Medium
International Pricing Decision
KAM
key
Key Accounts
level
Main Marketing Tools
Managing Channel Relationships
marketing
Marketing Communications Plan
MARKETING COMMUNICATIONS STRATEGY
Marketing Mix Commentary
marketing performance metrics
Media Considerations
members
Mis
mix
NPD Process
Organisations Product Portfolio
product lifecycle analysis
Product Pricing Strategies
reference
Reinventing Business Processes
Rev
service
Service Level Agreements
service quality measurement
strategic marketing revision cards
syllabus
Syllabus Reference
Product details
- ISBN 9781856178518
- Weight: 126g
- Dimensions: 105 x 148mm
- Publication Date: 27 Aug 2009
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.
Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised.
