CIM Revision Cards Managing Marketing Performance
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A01=Karen Beamish
activities
assets
Author_Karen Beamish
Balanced Scorecard
Business Process
Category=KJS
Conducting Marketing Activities
CRM Strategy
Customer Care Programmes
El Ia
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Face To Face
Fles
function
IMC
implementation
Innovation Audit
Innovation Gap
innovation management frameworks
intangible
Integrated Marketing
manage
Manage Marketing Activities
Managing Marketing Performance
marketing strategy theory
Moments Of Truth
net
Net Present
Norton's Balanced Scorecard
Norton’s Balanced Scorecard
organisational change management
Organization's Balanced Scorecard
Organization's Quality Management System
Organization’s Balanced Scorecard
Organization’s Quality Management System
performance measurement tools
project management techniques
quality improvement methods
references
Relationship Marketing Orientation
ServQual Dimensions
strategic
Strategic Marketing Decisions
strategic marketing implementation guide
syllabus
Ta Ge
Uncertainty Avoidance
Product details
- ISBN 9780750686433
- Weight: 180g
- Dimensions: 150 x 107mm
- Publication Date: 28 Feb 2008
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.
Douglas F. Morgan, Kent S. Robinson, Dennis Strachota, James A. Hough
