CIM Revision Cards Marketing Communications
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A01=Gill Wood
academic exam preparation
advertising measurement techniques
AIDA
AIDA Model
Author_Gill Wood
B2B Marketing Communication
Business Process
Category=KC
Category=KJMV7
Category=KJS
Channel Members
communication effectiveness
Communication Planning Framework
Direct Response Advertising
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Full Service Advertising Agencies
integrated marketing theory
Key Account Management
Key Account Relationship
learning outcomes revision
Marketing Channel
Marketing Communication Planning
MARKETING COMMUNICATIONS
MARKETING COMMUNICATIONS INDUSTRY
Marketing Communications Work
Media Exposure Measurement
Multi-step Models
POS
PR Coverage
Preference Services
promotional strategy analysis
Pull Strategies
Push Strategy
Relationship Marketing
strategic marketing communications study
Typical Evaluation Methods
Word Of Mouth
Product details
- ISBN 9780750682954
- Weight: 90g
- Dimensions: 105 x 148mm
- Publication Date: 08 Nov 2006
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.
Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised
D. Ramona Bobocel, Aaron C. Kay, Mark P. Zanna, James M. Olson
