CIM Revision Cards Marketing Planning
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A01=Karen Beamish
AIDA
Author_Karen Beamish
business to business marketing
Category=KJS
consumer behaviour analysis
Customer Retention Management
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eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
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exam revision for marketing students
Face To Face
General Electrical Matrix
HRM Function
Increase Sales Turnover
Industrial Buyer Process
International Market Entry
KEY REVISION POINTS
MANAGING MARKETING RELATIONSHIPS
Marketing Audit
Marketing Environment
Marketing Mix
Marketing Objectives
Marketing Planning
Marketing Planning Process
Marketing Procedures
Marketing Share
marketing strategy
not-for-profit marketing
Organizational Marketing Mix
Pest
Pest Factor
Product Adoption Process
Promotional Mix
sales performance improvement
Shell Directional Policy Matrix
strategic market analysis
Synergistic Planning Process
Product details
- ISBN 9780750682961
- Weight: 114g
- Dimensions: 148 x 105mm
- Publication Date: 08 Nov 2006
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.
Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised
Edmund Husserl, J. N. Findlay, Michael Dummett, Dermot Moran
