CIM Revision Cards Strategic Marketing Decisions
Regular price
€29.99
14 days return policy
Shipping & Delivery
A01=Karen Beamish
advanced strategic planning techniques
Annual Budgeting Procedures
Author_Karen Beamish
Balanced Scorecard
Build Customer Loyalty
Category=KJS
CIM
Competitive Global Strategy
Corporate Social Responsibility
customer relationship models
Def
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Face To Face
financial evaluation methods
global market expansion
Income Year
innovation strategies
Lifecycles
marketing analytics
Net Present
NFP
NFP Sector
Norton's Balanced Scorecard
Norton’s Balanced Scorecard
NPV
Planning Control Techniques
portfolio management
Rational Formal Approach
Revision Tips
Strategic Marketing Decisions
Supply Chain Contributions
Syllabus References
Technology Lifecycle
Traditional Strategic Thinking
Word Of Mouth
Year's Net Income
Year’s Net Income
Product details
- ISBN 9780750686556
- Weight: 136g
- Dimensions: 150 x 107mm
- Publication Date: 28 Feb 2008
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
Secure
checkout
Fast Shipping
Easy returns
Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.
Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised.
Katharina Reiß, Hans J. Vermeer, Christiane Nord, Marina Dudenhöfer
