CIM Revision Cards Strategic Marketing in Practice
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A01=Karen Beamish
advanced marketing revision cards
asset
Asset Utilisation Ratios
Author_Karen Beamish
BCG Group
business analysis techniques
capital
Capital Structure Ratios
case
Cases Students
Category=KJS
Closed Book Examination
contemporary
Contemporary Marketing Issues
Current Assets Current Liabilities
Customer Business Processes
customer relationship strategies
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
exam preparation
Extending Product Range
issues
Key Account Management
Knowledge Acquisition
Managing Marketing Performance
marketing metrics
NAM
Net Income Total Assets
NFP Sector
Operational Marketing
organization
performance measurement tools
Pre-prepared Analysis
Product Marketing Analysis
Professional Diploma Level
professional qualification study
ratios
Relevant Theoretical Underpinning
Sa Hcus
Strategic Marketing
Strategic Marketing Decisions
Strategic Marketing Management
structure
study
utilisation
Vice Versa
Product details
- ISBN 9780750686464
- Weight: 144g
- Dimensions: 150 x 107mm
- Publication Date: 28 Feb 2008
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.
