Home » Circuit of Mass Communication
David Miller | Jenny Kitzinger | Peter Beharrell

Circuit of Mass Communication

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★★★★★
€213.28
A01=David Miller
A01=Jenny Kitzinger
A01=Peter Beharrell
Author_David Miller
Author_Jenny Kitzinger
Author_Peter Beharrell
Category=JBCT
Category=JH
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Mass Communication

Product details

  • ISBN 9780803977020
  • Weight: 560g
  • Dimensions: 156 x 234mm
  • Publication Date: 12 Feb 1998
  • Publisher: SAGE Publications Inc
  • Publication City/Country: US
  • Product Form: Hardback
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Description
This book moves beyond the narrow focus of much of the work on media and cultural studies to examine the whole process of interaction between the media and the social world. Rejecting approaches which focus only on ownership or discourse or audience reception, this new book from the Glasgow Media Group, examines: promotional strategies; media production; representation and audience responses; as well as broader impacts on policy, culture and society.

Using a detailed analysis of the struggle over representation during the AIDS crisis as point of departure, The Circuit of Mass Communication reveals the power of the media to influence public opinion, and the complex interaction between media coverage, audience response and contemporary power relations. Based on extensive empirical research, this book offers a range of challenging insights on media power, active audiences and moral panics.