A01=Bartow J. Elmore
Age Group_Uncategorized
Age Group_Uncategorized
asa candler
Author_Bartow J. Elmore
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beverage
business
business practices
caffeine
capitalism
Category1=Non-Fiction
Category=KCN
Category=KCVG
Category=KJZ
Category=KND
Category=KNDF
cocaine
COP=United States
corn syrup
corporate history
Delivery_Delivery within 10-20 working days
environmental impacts
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Language_English
PA=Available
pop
Price_€10 to €20
PS=Active
soda
soft drink
softlaunch
sugar
Product details
- ISBN 9780393353341
- Weight: 454g
- Dimensions: 140 x 211mm
- Publication Date: 06 Dec 2016
- Publisher: WW Norton & Co
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.
Bartow J. Elmore teaches environmental and business history at The Ohio State University. For Seed Money, he received the J. Anthony Lukas Work-in-Progress Award and a New America fellowship. He lives with his family in Columbus, Ohio.
