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CLICKSAND

Bill Troy
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Author_Bill Troy
Category=KJS
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Product details

  • ISBN 9781940858432
  • Dimensions: 152 x 229mm
  • Publication Date: 08 Mar 2018
  • Publisher: Ideapress Publishing
  • Publication City/Country: GB
  • Product Form: Hardback
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Description
CLICKSAND exposes how the online marketing industry is destroying millions of businesses in a greedy money grab. From the largest companies such as Google, Facebook and Hubspot, to small agencies and consultants in every city and town, online marketers are convincing unsuspecting business owners that online marketing is a panacea that will solve all of their sales and marketing challenges. In reality, the businesses that fall for the “pitch” of online marketers are being lured onto the rocks of destruction by following a siren song of pitchmen who are more interested in making money than helping their clients.

Industry veteran Bill Troy shows how the “snake oil” pitch works, why so many business owners are susceptible to its allure and how business owners can break out of the trance that online marketers have them in. Bill lays bare the tricks and hypocrisy of online marketers, showing how their sales pitches follow the same recipe used by patent medicine men in the 1800s, and how the “data driven” tools they tout are really built like casino gambling to encourage businesses to spend more. Small agencies and consultants flood local networking groups to build in-person relationships and the giant companies sign up local “certified partners” to represent their services. These “partner” programs are simply badly disguised commission sales positions (local “partners” must generate revenue for the parent company in order to maintain their partner status).

CLICKSAND challenges the conventional “group think” mentality prevalent in business these days and takes on some of the most powerful forces in marketing today in an effort to help business owners avoid disaster.
About Bill Troy
Bill Troy is an Inc. 500 CEO and a natural-born contrarian who, for 25 years, has helped global brands like Sony, Disney and Nestle see the world from a different perspective. As CEO of Civilis Marketing, Bill and his team help companies initiate and nurture REALationshipsTM that drive business growth using today’s digital communication tools—without resorting to the high-pressure, high-volume automated techniques sold by online marketing pitchmen. Bill’s crusade these days is to rid the world of the garbage that floods all of our inboxes—garbage sent by businesses who have followed the advice of online marketing pitchmen—and help business owners avoid or escape the CLICKSAND trap before it’s too late.

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