A01=Sut Jhally
advanced
advertising as social mediation
audience commodification
Author_Sut Jhally
barnouw
capitalism
Category=GTC
Category=JBCC
Category=JBCT
Category=NH
Commercial Messages
consciousness valorization
Contemporary Society
cultural semiotics
eq_bestseller
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
erik
Fetishised Social Relation
formal
Formal Subsumption
Gender Displays
Generalised Commodity Production
Increasing Class Separation
Male Female Sexual Relation
media labor theory
Modem Advertising
Natural Beauty
object
Partial Freedom
Pay Tv Service
person
Person Object Relation
Person Object Relationship
Price Appeal
PT Advertisement
real
Real Subsumption
relation
Rock Video
subsumption
symbolic production
television studies
Tv Advertising
Tv Commercial
Tv Consumption
Tv Data
Vice Versa
West Germany
White Magic
Product details
- ISBN 9780415903530
- Weight: 340g
- Dimensions: 156 x 234mm
- Publication Date: 12 Dec 1990
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
Secure
checkout
Fast Shipping
Easy returns
This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.
Sut Jhally teaches at the University of Massachusetts at Amherst.
