A01=Eric C. So
ai in business
ai leadership
ai use
artificial intelligence and the brain
Author_Eric C. So
brain health
Category=GTK
Category=PDR
Category=UYQF
Category=VSC
chatbots
chatgpt
effects of ai
effects of technology
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_science
eq_self-help
forthcoming
how to use ai
llm
machine learning
psychology
technology and learning
Product details
- ISBN 9781324124627
- Dimensions: 140 x 210mm
- Publication Date: 06 Oct 2026
- Publisher: WW Norton & Co
- Publication City/Country: US
- Product Form: Hardback
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Since generative AI entered our world with a bang, it has increased our productivity with its effortless solutions and endless capacity. But the collision of human intelligence and machine intelligence has also started to create two diverging groups: those who use AI to think better and those who use AI instead of thinking. What if the accessibility of a tool this fast, creative and smart is eroding our ability to think for ourselves?
Through lucid storytelling and cutting-edge research, MIT professor Eric So reveals the science behind the way AI is reshaping our brains and offers practical guidance for wielding these powerful tools without letting our mental muscles atrophy. The Collision is rich with takeaways for parents, professionals and anyone who wants to use AI without losing their minds.
Eric C. So is the Sloan Distinguished Professor of Global Economics and Behavioral Science at MIT’s Sloan School of Management. He is also faculty codirector of MIT’s AI Executive Academy and advises companies on effective AI integration. He lives in Boston, Massachusetts.
