A01=Leo Bogart
advertising influence research
Author_Leo Bogart
Blockbuster Entertainment
Cable System Operators
Cable Television Consumer Protection
Category=JHB
communication policy analysis
Disk Jockeys
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
FCC Rule
Flat Television Display Panel
Individual Mass Media
information versus entertainment
Large Multimedia Company
Laser Guided Bombs
media convergence trends
media ownership concentration
media regulation studies
Mozart
National Media Policy
NBC News
Network News Ratings
Newspaper Preservation Act
Nineteenth Century Popular Theater
Nineteenth Century Theatergoers
Over-the Air Television
public interest in media systems
Public Tv Station
Richard III
Tv Guide
Tv News Viewing
Twa Flight
Video Dial Tone
Wolfgang Amadeus Mozart
Young Man
Product details
- ISBN 9781138520790
- Weight: 453g
- Dimensions: 152 x 229mm
- Publication Date: 03 Jan 2018
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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American mass media are the world's most diverse, rich, and free. Their dazzling resources, variety, and influence arouse envy in other countries. Their failures are commonly excused on the grounds that they are creatures of the market, that they give people what they want. 'Commercial Culture' focuses not on the glories of the media, but on what is wrong with them and why, and how they may be made better. This powerful critique of American mass communication highlights four trends that sound an urgent call for reform: the blurring of distinctions among traditional media and between individual and mass communication; the increasing concentration of media control in a disturbingly small number of powerful organizations; the shift from advertisers to consumers as the source of media revenues; and the growing confusion of information and entertainment, of the real and the imaginary. The future direction of the media, Leo Bogart contends, should not be left to market forces alone. He shows how the public's appetite for media differs from other demands the market is left to satisfy because of how profoundly the media shape the public's character and values. Bogart concludes that a world of new communications technology requires a coherent national media policy, respectful of the American tradition of free expression and subject to vigorous public scrutiny and debate. 'Commercial Culture' is a comprehensive analysis of the media as they evolve in a technological age. It will appeal to general readers interested in mass communications, as well as professionals and scholars studying American mass media.
