Commercial Society
One of the greatest and most joyful challenges of adult life is to develop skills that make the people around us better off with us than without us. Integrity is a key part of that challenge. We are social animals, aiming not simply to trade but to make a place for ourselves in a community. You don’t want to have to pretend that you feel proud of fooling your customers into believing you could be trusted.
The ethical question is: how do people have to live in order to make the world a better place with them than without them?
The economic question is: what kind of society makes people willing and able to use their talents in a way that is good for them and for the people around them?
The entrepreneurial question is: what does it take to show up in the marketplace with something that can take your community to a different level?
In this book, the authors discuss the connections between the ethical, economic, and entrepreneurial dimensions of a life well-lived.
Cathleen Johnson teaches the Philosophy, Politics, Economics and Law program at the University of Arizona, USA.
Robert Lusch was Professor of Marketing at the University of Arizona, USA.
David Schmidtz is Kendrick Professor of Philosophy in the College of Social and Behavioral Sciences and Eller Chair of Service-Dominant Logic in the Eller College of Management, both at the University of Arizona, USA.