Commercial Visions
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€43.99
A01=Daniel Margocsy
Author_Daniel Margocsy
business
Category=AGA
Category=KCLT
Category=PDX
color printing
commerce
cultural studies
debates
dutch
entrepreneur
entrepreneurship
eq_art-fashion-photography
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_science
ghostwriting
global trading
globalization
human anatomy
marketing
medicine
natural history
netherlands
patent litigation
philosophy
publications
science
scientific revolution
shipping
taxonomy
trade
transnational sciences
visual culture
Product details
- ISBN 9780226117744
- Weight: 652g
- Dimensions: 16 x 24mm
- Publication Date: 09 Oct 2014
- Publisher: The University of Chicago Press
- Publication City/Country: US
- Product Form: Hardback
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Entrepreneurial science is not new; business interests have strongly influenced science since the Scientific Revolution. In Commercial Visions, Daniel Margocsy illustrates that product marketing, patent litigation, and even ghostwriting pervaded natural history and medicine - the "big sciences" of the early modern era - and argues that the growth of global trade during the Dutch Golden Age gave rise to an entrepreneurial network of transnational science. Margocsy introduces a number of natural historians, physicians, and curiosi in Amsterdam, London, St. Petersburg, and Paris who, in their efforts to boost their trade, developed modern taxonomy, invented color printing and anatomical preparation techniques, and contributed to philosophical debates on topics ranging from human anatomy to Newtonian optics. These scientific practitioners, including Frederik Ruysch and Albertus Seba, were out to do business: they produced and sold exotic curiosities, anatomical prints, preserved specimens, and atlases of natural history to customers all around the world.
Margocsy reveals how their entrepreneurial rivalries transformed the scholarly world of the Republic of Letters into a competitive marketplace. Margocsy's highly readable and engaging book will be warmly welcomed by anyone interested in early modern science, global trade, art, and culture.
Daniel Margocsy is assistant professor at Hunter College, City University of New York, and lives in New York.
