amateur sport funding
association
athlete sponsorship deals
baseball
basketball
Big Time College Sport
Category=JBCC1
Category=JBCT
Category=KJ
Category=S
College Sport
commercialisation of sport in society
Contemporary Society
Division Iii
English Premier League
English Premier League Soccer
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
eq_sports-fitness
football
Free Agency
hockey
Intercollegiate Athletics
IRB
league
Leisure Departments
Local Government Sport
major
media rights analysis
national
National Basketball Association
NBC's Coverage
NBC’s Coverage
NHL
NHL Hockey
Olympic Movement
Player Reservation Systems
Professional Team Sports
Professional Team Sports Industry
public sector investment
rugby
Sport Sponsorship
Sporting Goods Industry
Sports Broadcasting Rights
sports economics
televised event impact
Televised Sport
Tv Revenue
union
Wilson Sporting Goods
Product details
- ISBN 9780714650210
- Weight: 840g
- Dimensions: 156 x 234mm
- Publication Date: 26 Aug 2004
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
Secure
checkout
Fast Shipping
Easy returns
What does commercialisation mean for the future of sport?
Modern sports links to commerce are highly visible. Stadiums and arenas bear the names of businesses, while sponsors' logos appear on athletes' clothing and equipment, on the facilities in which they play, and in the titles of the events in which they compete. Media companies pay vast sums for the rights to broadcast sports events, and advertisers pay a premium to promote products during the screening of these events. Cities invest, at the expense of other social projects, in the staging of major sports events and to attract professional teams to their areas. Star athletes are transferred for multi-million fees and professional sport franchises are sold for sums higher than the gross domestic products of some countries. Even recreational athletes are subject to a constant barrage of commercial pressures to improve their game.
Sport's links to commerce have intensified over the past 30 years but have been subjected to little academic analysis. This book represents an attempt to fill that significant gap in the literature by examining five different aspects of the commercialisation of sport:
· The sports industry
· The public sector
· The commercialisation of 'amateur' sport
· Sport and television
· Sports sponsorship
There has been a rapid and widespread commercialisation of sport and it is vital that we now raise critical questions and analyse the changes that have taken place.
Trevor Slack is Professor and Canada Research Chair in Sport Management at the University of Alberta. He is the editor of the European Sport Management Quarterly and has research interests in the areas of organisational strategy and change.
