Commercialization of American Culture
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A01=Matthew P. McAllister
Author_Matthew P. McAllister
Category=JBCC
Category=JBCT
Category=JHM
Category=KJS
Category=KJSA
Cultural Studies
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Product details
- ISBN 9780803953802
- Weight: 450g
- Dimensions: 139 x 215mm
- Publication Date: 30 Jan 1996
- Publisher: SAGE Publications Inc
- Publication City/Country: US
- Product Form: Paperback
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Divided into eight elaborate and well-defined chapters that leave out almost nothing that′s relevant, Mathew P. McAllister-who is associated with the Virginia Polytechnic Institute-takes a graphic look at the advertising and consumer scene in America. . . . A bible, quran, bhagwatgita rolled into one for all concerned about a habitable universe." --Suresh Kohli in The Hindustan Times "This critical analysis should toss around American thinking on the subject of advertising as much as Vance Packard′s The Hidden Persuaders (1957) did. Matthew P. McAllister has written a classic, showing advertising′s invasion of everything--classrooms, doctors′ offices, sports arenas, concert halls, museums. . . . Systematically researched, organized, and documented, this book should be required reading for advertising and media students and for the general public."
