A01=Eli Segal
A01=Shirley Sagawa
Author_Eli Segal
Author_Shirley Sagawa
Category=KJC
Category=KJS
Category=KJVX
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Product details
- ISBN 9780875848488
- Weight: 618g
- Dimensions: 162 x 241mm
- Publication Date: 15 Dec 1999
- Publisher: Harvard Business Review Press
- Publication City/Country: US
- Product Form: Hardback
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A guided tour of the progressive new strategies that contribute to the purpose of our businesses and the prosperity of our communities, Common Interest, Common Good is a convincing, deeply felt book by two authors who have devoted much of their careers to helping public and private sectors find profitable new ways of working together. Many organizations are searching for innovative strategies that will counter the mounting pressures felt by communities and corporations alike. According to Shirley Sagawa and Eli Segal, alliances between for-profit and the not-for-profit industries yield enormous benefits for both. Forward-looking businesses and social sector organizations (both nonprofit and government) can solve many of their problems by working together--while serving the common good in the process. This book showcases many such successful partnerships, from corporate sponsorships and cause-related marketing to employee volunteer programs and school-to-work initiatives.
Shirley Sagawa has held leadership positions in the social sector, including serving as executive director of both the federal Corporation for National Service and the nonprofit Learning First Alliance. She is currently deputy chief of staff to First Lady Hillary Rodham Clinton.
