Communicating Corporate Social Responsibility
Regular price
€82.99
A01=Kristie Byrum
advocacy
Age Group_Uncategorized
Age Group_Uncategorized
Author_Kristie Byrum
automatic-update
business strategy
Category1=Non-Fiction
Category=GTC
Category=KJG
Category=KJMB
Category=KJP
Category=KJSP
COP=United States
corporate communications
corporate reputation management
corporate social responsibility
crisis communications
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
governance
Language_English
PA=Available
Price_€50 to €100
PS=Active
Public Relations
softlaunch
source credibility
Product details
- ISBN 9781793646484
- Weight: 395g
- Dimensions: 158 x 237mm
- Publication Date: 15 Feb 2023
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
- Language: English
Secure
checkout
Fast Shipping
Easy returns
At a time when corporations are facing increasing pressures to devise and implement corporate social responsibility (CSR) programs and deal with societal issues, Communicating Corporate Social Responsibility: The Trust Factor explores theoretical frameworks and practical applications for creating trust between organizations and key stakeholders. By examining the effects of corporate social responsibility on social media engagement and purchase intention, Kristie Byrum navigates who should carry the CSR message and offers guidance on appropriate channels for communication. Byrum provides a robust communication model that considers the delicate value of trust in the context of corporate social responsibility communication and delivers insights regarding how organizations can plan and execute corporate communications approaches that consider the appropriate source and channel. Scholars of communication, public relations, and leadership will find this book of particular interest.
Kristie Byrum is associate professor in the Media and Journalism Department at Bloomsburg University of Pennsylvania.
