A01=Osabuohien P. Amienyi
Affective Identification
african
African political systems
Applied Research
Author_Osabuohien P. Amienyi
behavior
Business Journalism
Category=JHMC
Category=JP
Category=KCM
Central African Republic
China Town
Colonial Administration
Common Language
Communicating National Integration
communication
communication for national unity in Africa
congruence
countries
cross-cultural interaction
development communication
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Ethno Linguistic Vitality
Face To Face
Follow
identification
integrative
Integrative Behavior
Integrative Communication
integrative communication models
Ivory Coast
leaders
mass media influence
Nation Building
National Integration
Nelson Mandela
normative
Normative Congruence
Part Iii
pluralistic
Pluralistic Countries
RSA
social cohesion strategies
Social System
Strong National Feeling
Verbal Identification
Vertical Identification
Product details
- ISBN 9781138266797
- Weight: 460g
- Dimensions: 156 x 234mm
- Publication Date: 15 Nov 2016
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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This book addresses the negative impact of social cleavages on the development of many African countries. It proposes new ideas on how the development crisis in Africa may be addressed by conceptualizing the underlying problem as a communication issue. In contrast to the frequent neglect of this key factor this book provides a provocative discussion of how communication strategies can help to promote national integration and social, economic and political development. It argues that the activities associated with the communication of national integration must be seen as an all-encompassing task that transcends official speeches in attempts to persuade a disparate population to cultivate national consciousness. Such activities must encompass efforts to persuade leaders to eliminate policies that seek to promote spatial dislocation and cross-cultural interaction, and to arouse the audience to pay closer attention to integrative messages disseminated through the mass media.
Osabuohien P. Amienyi is Professor at the Department of Radio-TV, Arkansas State University, USA.
