Communicating Science and Technology Through Online Video

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Alicia de Lara
Alvar Peris
analysis
Audiovisual Product
audiovisual storytelling
Brand Elements
Carmen Rodrigo
Category=GTC
Category=JBCT
Category=PD
climate change discourse
comparative
content analysis methods
digital media literacy
EdX Platform
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_science
eq_society-politics
Flash Video
format
Gain Frame
GermLlorca-Abad
international
internet
Internet's Efficacy
Internet’s Efficacy
Joan Enric Ubeda
Jose Alberto Garcia-Aviles
Jose Azevedo
Juhi Huda
Lloyd S. Davis
Loss Frame
Maria Carmen Erviti
Maxwell Boykoff
methodology
Michael Bourk
Miquel Frances
Mnica Codina
MOOC Platform
MSN Messenger
narrative
Official YouTube Channel
Online Video
Online Video Formats
public communication
Public Engagement
public understanding of science
research
science communication research
Scientific Dissemination
Scientific Outreach Programmes
scientific video production techniques
technical communication
technology
TED Talk
Tv Feature
Tv Format
Tv Interview
Tv News
Tv News Bulletin
Tv News Story
Vaccine Immunisation
Vaccines Issue
Video Blog
video production
videonline
visual communication

Product details

  • ISBN 9780367607166
  • Weight: 270g
  • Dimensions: 138 x 216mm
  • Publication Date: 30 Jun 2020
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Online video’s unique capacity to reach large audiences makes it a powerful tool to communicate science and technology to the general public. The outcome of the international research project "Videonline," this book provides a unique insight into the key elements of online science videos, such as narrative trends, production characteristics, and issues of scientific rigor. If offers various methodological approaches: a literature review, content analysis, and interviews and surveys of expert practitioners to provide information on how to maintain standards of rigour and technical quality in video production.

Bienvenido León is Associate Professor of Science Journalism and Television Production at the University of Navarra, Spain, and has published over 60 peer-reviewed articles and 21 books as author or editor, including El medio ambiente en el nuevo universo audiovisual (UOC Editorial) and Science on Television: The Narrative of Scientific Documentary (Pantaneto Press).

Michael Bourk is Associate Professor of Mass Communication at the Gulf University for Science and Technology, Kuwait, and has published 17 peer-reviewed journal articles or contributions, several book chapters, and the book Universal Service? Telecommunications Policy in Australia and People with Disabilities (Tomw Communications).