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Communication and Persuasion

G. H. Jamieson
€102.99
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Author_G. H. Jamieson
behaviourist perspective
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different faces of language
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group dynamics research
Making of signs
media manipulation
nonverbal communication studies
psychological mechanisms of persuasion
semiotic analysis
social influence theory
society and persuasion
symbolic interactionism

Product details

  • ISBN 9781041222323
  • Weight: 510g
  • Dimensions: 156 x 234mm
  • Publication Date: 30 Dec 2025
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

First published in 1985, Communication and Persuasion examines the subject of persuasion from a broader perspective, encouraging readers to analyze the social and psychological factors alongside the various verbal and non-verbal agencies and media through which influence is often exerted. Persuasion is presented as an integral part of human communication, not as a separate or aberrant phenomenon, but as a natural corollary to life that requires careful analysis and definition. The book incorporates the behaviorist tradition of Anglo-Saxon theorizing while exploring the implications of the emerging discipline of semiology. A particularly compelling discussion integrates Sartre’s work into the theme of persuasion, bridging the gap between American and European thought and fostering deeper analysis. This book is especially valuable for those studying psychology, sociology, and communication.

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