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Communication Efficiency and Rural Development in Africa

Emmanuel K. Ngwainmbi
€72.99
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Product details

  • ISBN 9780819197351
  • Weight: 259g
  • Dimensions: 137 x 216mm
  • Publication Date: 20 Dec 1994
  • Publisher: University Press of America
  • Publication City/Country: US
  • Product Form: Paperback
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Description

Developing countries, especially African countries, face a myriad of problems as they try to counteract decades of national poverty and political ineffectiveness. If these countries are to secure an active role in world politics, they need communication techniques that are both broad and effective. In this book, Dr. Ngwainmbi presents a comprehensive approach to media and communication in developing countries. The author analyzes traditional methods of communication—dance, ritual, caste, religious oracles, and more—and shows how these communication agents, in addition to the basic affordable modern media, create the context for realizing development efforts. The author also examines the new world information and communication debate and raises new questions about its meaning to Africa.

For more information, visit www.manigistics.com.
About Emmanuel K. Ngwainmbi
Dr. Emmanuel K. Ngwainmbi is a professor at Elizabeth City State University, NC, journalist and an expert on international/global communication management. He is also Director of International Marketing and Consulting Service (ITMS), a communication firm dedicated to training and informing the public about business and social developments in Africa. Readers can access more information about his writings and professional career at www.megatouring.com.

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