Category=GTC
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
Product details
- ISBN 9780742530980
- Weight: 372g
- Dimensions: 148 x 227mm
- Publication Date: 07 Jan 2005
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Paperback
Secure
checkout
Fast Shipping
Easy returns
Designed as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptions of actual research projects driven by contemporary real-world questions. The featured case studies demonstrate three important points: 1) Doing communication research is an active, creative process; 2) Actual research projects are very different_and much more exciting_than typical textbook cases; and 3) Communication research generates knowledge that can make a difference to the world. Each chapter addresses a different method, including community-based research, research on organizations and institutions, problem-focused research, cross-cultural research, and research on new technologies.
Susanna Hornig Priest is associate professor and director of research at the College of Mass Communications and Information Studies at the University of South Carolina.
